Phaidon

by Client: Phaidon
PHAIDON New Book Promo
the brief

Swhype produced this animated showpiece for the launch of Phaidon’s new publication, Do It Yourself.

Featuring 50 inspirational, affordable and approachable projects by some of the world’s most exciting artists and designers, the book includes step-by-step illustrations and colour photographs to ensure success.  It also provides photographic lists of tools and materials, details of the cost and time needed to complete along with biographies of the designers to find out the inspiration behind each design.

the challenge

With the production of ‘Do It Yourself’ being still in its infancy, PHAIDON was seeking for a creative and effective way of introducing the book to its readers and to potential distributor discussions.

After creating a storyboard, we came up with this 2D and 3D animation reflecting on the book’s elegant design and inspirational content which was not fully completed at that time.

the result

Published in September 2015, the book received positive response and appraisal from several design and DIY enthusiasts.