by Client: Phaidon
‘PHAIDON Showcase’
the brief

Swhype created this animation for the global publisher, Phaidon, promoting a selection of their 1500 titles. The books, recreated in 3D environments, feature some of the most influential artists, chefs, writers and thinkers worldwide, such as Yin Xiuzhen, Martin Parr, Massimo Bottura, Steve McCurry and René Redzepi.

Covering the whole spectrum of the creative arts, Phaidon’s publications are known for their innovative design, illustrations as well as their premium content.


The film acts as a marketing trailer to enhance Phaidon’s reputation and highlight its long-standing profile to book fairs, creative connoisseurs and beyond.