Pandora Branded Content

by Bold Content Client: Shortlist

ShortList is an award-winning media company that produces a variety of lifestyle magazines for both men and women. Their female-focused magazine, Stylist, delivers a variety of fashion, beauty, and entertainment to the professional woman.

We were asked to create a series of editorial videos for Stylist’s client, Pandora Jewellery. The videos were to feature industry experts, who give tried-and-tested fashion advice, while showcasing how they use jewellery to express themselves in their work life.

Our videos for Pandora Jewellery featured three fashion-industry experts: Erica Matthews, a fashion stylist, Joanna Bongard, a wedding photographer, and Jesse Walker, a make-up artist. All three creative and powerful females, we wanted to showcase how they express their individual style through the use of jewellery.

We utilized a crew of seven for this project and shot over two days in two locations. We used a variety of close-up and medium shots to feature the jewellery, and filmed an interview at the beginning of each shoot for our voice-over content.

Stylist and Pandora presents Jesse Walker from Bold Content.

Stylist and Pandora presents Joanna Bongard from Bold Content.