National Centre for Space Studies (CNES)

by Citizen Press Client: National Centre for Space Studies (CNES)

The National Centre for Space Studies (Centre national d’études spatiales or CNES) is responsible for putting together a French space programme and implementing it with the government’s approval. More than 50 years after its creation by the Général de Gaulle, the CNES remains the most important national space agency in the European Union.

THE BRIEF

Created in 1998, CNES MAG started of as a magazine and has progressively evolved into more of a journal. Citizen Press’s project addresses the CNES management’s wish to present a new company image, that’s innovative and modern, by creating a publication that’s more efficient, more accessible, more current. They aim to adopt a bimedia strategy, with complementary content on print and web platforms. It should appeal to both a primary target audience (decision-makers in the space industry, specialised press) and secondary (curious members of the public and space enthusiasts).

CREATIVE APPROACH

Created by Citizen Press as a thematic bilingual, bimedia publication, Cnesmag’s 72-page format inspired by the recent «mook» trend (cross between book and magazine) and the importance it places on images and graphics allow it to stand out in the sector. The specialised and informed content is specifically designed to be eye-catching and hard-hitting.

The cross-media approach to information is one of the strengths of this formula: the ways in which content is distributed across the different CNES platforms (web, social networks) are thought about at the initial phase of the design.

THE RESULTS

As they wait for the results of a readers’ survey, the CNESMAG team received, less than a year after its creation, two prestigious prizes, rewarding their creativity:

-Top Com Award from the B to B newspaper

-CMA Award, in the «public sector» category

-15,000 online views per issue

-25,000 subscribers for the print version (30% more than with the old formula)