Levis Lot 700 Series
Help Levi’s to activate the launch of the new Lot 700 series to a young female audience.
When was the last time you did something for the first time? #LadiesinLevis
Demonstrating the shared passions and style preferences between young audiences and Levi’s.
We showcased the unique perfect-fit, ultimate comfort feature of Levi’s Lot 700 series by documenting the ‘First’ in a lifetime trip of 4 female musicians as they complete the high stakes, adventurous activities on their bucket lists whilst dressed in the collection. Featuring up and coming singer-songwriter, Anna Pancaldi, we captured the girls taking on the ultimate European vacation.
A social media competition runs alongside our content as part of the brand activation.
In the first 5 days we achieved:
- Over 390K views
- Over 97K social mentions
- 61% uplift in purchase intent amongst target audience after watching the content