Kodak: Pivot Points

by TCOLondon Client: Kodak

The Challenge

Create original storytelling to support the launch of Kodak Ektra and highlight its capability as a unique camera-led mobile device.

TCO Solution

The world has never been so challenging. And in this age of deepening divides, photography has never been so important.

With more images being made than ever before, photographers who place themselves at the pivot points of change – capturing grassroots movements as they form and rise – help us all bear witness to the stories that really matter.

To document this changing world, we created Pivot Points, a series of photo stories, produced over 6 months, taking Huck photographers to the people and places who refuse to accept the status quo. Shot entirely on the Kodak Extra smartphone, each story throws up unexpected lessons for the shooter behind the lens.

The partnership was delivered with Huck’s premium aesthetic through 16 articles of Kodak-Ektra led storytelling, and published across a dedicated vertical on huckmagazine.com and Huck’s social channels.

This original series of photo stories, produced over 6 months and shot entirely with the Kodak Smartphone, aims to document a changing world – from the world’s most successful gay football club, to the tropical BBoys of Venezuela and the first free fashion school in Lebanon. Pivot Points takes Huck photographers to the people and places who refuse to accept the status quo, and each story throws up unexpected lessons for the shooter behind the lens.

At a Glance

  • Articles on a dedicated digital vertical
  • Photography & Gifs socially shared
  • Total campaign reach 4.8M
  • Average dwell time of articles 3 minutes 13 seconds
  • Photographers sourced through Huck’s global network

See more of TCO’s work here.