Kier Group plc

by CPL Client: Kier Group

Kier Group plc is a FTSE 250 leading property, residential, construction and services group. It operates across a range of sectors including defence, education, housing, industrials, power, transport and utilities.

The challenge

CPL was briefed to design Kier Group’s 2017 corporate responsibility report. Important for its investor/analyst audience, the report also needed to be an effective business development tool for teams across the Group.

The CPL design team was asked to include all the legal and financial matter that analysts and sustainability experts needed to read, but to make sure it was presented in an engaging way for a much wider audience, online and in print.

The solution 

CPL’s design team set out to create an engaging report to bring data and trends to life. Throughout, the team used typographic styling and infographics that adhered to, yet pushed, brand guidelines. By doing so it ensured the report was recognisable as a Kier document, but sufficiently distinctive to attract the varied audiences.

The information was prepared in a way that made it easy to extend across other communication channels.

In addition, supplementary summary and case study documents supported the main report and were designed to be instantly recognisable as part of the main suite of communications.

The results

20% – increase in downloads in the first month after publication, compared with the same period in 2016

24% – increase in visits to the Corporate Responsibility page on the Kier website since publication

Awards and recognition

Corporate and Financial Awards 2019 – Bronze – Best CSR or ESG report