by Bold Content Client: Jameson

Jameson commissioned a promotional video to celebrate the anniversary of the return of Irish Whiskey following its ban during prohibition.

Given the purpose of the video was to celebrate a moment in Irish Whiskey’s history, we decided to look to the past for inspiration. Consequently we decided to create a homage to the era of film noir. We worked work with two of the world’s leading mixologists to create the commercial.  Directed by Tamara Rosenfeld the entire video was shot over an evening in a bar in south London.