I–Global Intelligence for the CIO  (I-CIO)

by SevenC3 Client: Fujitsu

The Brief

Take a print based quarterly publication into a global digital and social platform for the elite of information technology management – the chief information officers (CIOs), chief technology officers and other IT budget-holders.

Build awareness of the Fujitsu brand and strengthen their position as a strategic partner and advisor. Support growth through enabling sales conversations and contact with existing and new clients.

The Idea

Responsive digital environment updated several times and week and stimulated by social activity.

Create brand leadership through Big Thinkers and featuring big brands.

 

Strategy

Create an environment which reflects the understanding of what CIOs are really talking about and engaging with.

Develop content that adds value to the CIO community using technology’s best journalist, unique access, cutting-edge design and subtle branding.

Show case the biggest names and thinkers with the technology field e.g. Seth Godin, Harper Reed, Erik Brynjolfsson, Linda Hill.

Encouraging influencers to participate with the site in order to drive growth and credibility.

 

Results

www.i-cio.com

@GlobalCIO

@I_CIO

  • monthly Users 2015 vs 2014: up 34% to 7,700 users pcm
  • monthly Pageviews 2015 vs 2014: up 10% to 18,820 pageviews

Pcm

  • Amassed 7K quality followers including high-level business leaders at

brands such as AIG, Royal Duth Shell, Coca-Cola and Aviva.

  • Influencers actively promoting I-CIO to their social networks include Tom Peters

(128K followers), David Bray, CIO of the Federal Communications Commission (142K followers) and Olive Bussmann, group CIO of UBS.