Estates Gazette

by Client: Estates Gazette
EGi Insight
The Brief

We produced this animated 2D film for the promotion of Estates Gazette’s new property market intelligence tool.

The Estates Gazette App provides its subscribers access to their weekly magazine content on mobile and tablet featuring videos , podcasts as well as exclusive app content. Having intuitive features for sharing articles and ads with contacts along with backing issues, the App is packed with useful insights and news on the property industry.

Objectives

To help introduce the product to property specialists as well as drive subscriptions

Creative Approach

Combining both 2D and immersive annotated 3D environments, we pulled apart elements of Insight’s UI screens to create a dynamic series of sequences along with on-screen messaging presenting the key features of the property tool. The strong narrative structure together with the 3D models give life to the product as well as highlight the ‘cutting-edge’ tech nature of EGi.

Channel Mix

On-line, Social

Target Audience

Estate Agents, Commercial property market specialists