After 15 years of catering for the needs of ultra-high-net-worth private jet travellers, Elite Traveler was in need of a refresh. Progressive was commissioned to relaunch the magazine and to develop a brand new identity and strong platform for future growth.
Elite Traveler, is a market-leading private jet luxury lifestyle magazine. In 2014, Progressive was asked to relaunch the magazine. With 14 years of heritage and a discerning UHNW audience the task was always going to be challenging.
Progressive refashioned the editorial with cleaner sectioning and a more considered approach. A global focus helps it meet the needs of an international audience. The agency’s luxury specialism, combined with Progressive Media Group insight allowed Progressive to redevelop Elite Traveler creatively and commercially.
Each issue features beautiful and striking high-end fashion seen through the lens of internationally renowned photographer William Garret, shot on locations such as the Mondrian Hotel in London and The Mark in New York. Features include top 10s (private island resorts and tented camps), heli-skiing in Iceland and gorilla trekking in the Congo, guides to classic cars and luxury travel tips for Shanghai, New Zealand, South Africa, Hawaii and New Orleans.
With a team spanning New York and London, Elite Traveler reflects the global lifestyle of its readership. Led by Progressive, the team has devised a beautiful, contemporary and confident magazine that offers readers an engaging and captivating magazine.
The new-look magazine was on jets mid-January and the issue attracted record advertising revenues from a number of luxury brands including Patek Philipe, Ulysee Nardin, Patron and Bulgari. It has been widely lauded as a critical success.