Debbie & Andrews

by SevenC3 Client: Debbie & Andrews

The brief

Debbie & Andrews is a premium sausage brand keen to appeal to affluent foodies who appreciate good food and British provenance.

Our challenge was to reinforce the Debbie & Andrews brand identity in social by making it more fun, while driving product awareness and brand love, growing their community and driving traffic to their website.

Big Idea

Building on the brand motto of “A Real Taste of the Country”, we created a content strategy that reflects rural appetites, regional foods and seasonal harvests.

Strategy

This engaging and varied content was shared across the social platforms, reinforcing the brand identity and growing their community.

Results

In the 9 months Seven worked with the brand, followers have grown by 117% across Twitter and Facebook.

Campaign reach – 2,744,497

Engagements – 93,557