by CPL Client: Darley

Darley is the leading thoroughbred stud farm in the world, owned by HH Sheikh Mohammed bin Rashid Al Maktoum of Dubai. This global operation, which stands stallions in four continents, has its headquarters at Dalham Hall Stud in Newmarket, the home of racing.

The challenge

CPL was appointed to handle Darley’s global marketing content. It was crucial to Darley that CPL was able to: achieve a very quick turnaround of projects, particularly in light of racecourse results; offer a one-stop shop for a range of services, such as advert design, outdoor marketing, digital design and media buying; deliver marketing material to the highest quality and always on time; break away from the traditional project-management model to meet fast-changing needs, often at short notice.

The solution 

CPL created a bespoke account team with market-leading skills to work with Darley on a daily basis to deliver global content marketing. Supported by a team of print experts, digital designers and developers, we create content to inspire and educate existing and potential clients about the stud’s stallions.

We are responsible for producing all of Darley’s marketing content. We run its international websites; carry out photo-shoots all over the world; design for print and digital; print and distribute a wide range of marketing and promotional material; design and build websites; and create adverts for newspapers, magazines and websites, and manage media buying.

The results

Quality of work recognised through several industry awards

Wider range of services delivered by CPL than ever before

Increase in video work and digital projects