Continental Tyres

by The Moment Client: Continental Tyres
Overview

We helped fans thank the #designateddrivers who get them to the game safely by creating a film that they could personalise and share, and simultaneously enter a competition to win VIP tickets to Euro 2016.

The Brief

To activate Continental Tyres sponsorship of UEFA Euro 2016 through the creation of relevant content.

Creative Approach

We created a film that they could personalise and share, and simultaneously enter a competition to win VIP tickets to Euro 2016. The campaign was launched across TV, digital, radio and social and was amplified through a partnership with TalkSport – the world’s biggest sports radio station.

Results

2.3m views achieved on social across the campaign.

Marketing communications manager, Peter Robb, Continental Tyres, said: “Our messaging is about getting you to game safely, which means the drivers occasionally get forgotten. So we wanted to celebrate and reward these unsung heroes by giving them an unforgettable trip to the UEFA Euros 2016. The campaign delivered by The Moment gave us the perfect opportunity to do so.”