Digital / Video / Print / Social / Strategy / Development
The challenge: Express the value of CIMA membership to members worldwide
Deliver tailored content to CIMA’s global membership using a multi-channel content strategy.
- We produced a monthly pulse of content through print and digital, supported by social media (Financial Management magazine, accompanying website and app) and sent to the CIMA membership – comprising core members (practitioners in business), senior members (business leaders) and students studying the CGMA designation globally.
- We created award-winning thought-leadership editorial that amplifies the reach of the CIMA brand beyond the membership to key influencers and senior decision-makers in major organisations – reinforcing the value CIMA-qualified management accountants bring to their finance functions and businesses while showing their members their employability.
- Better performing content has delivered a stronger proposition for CIMA’s commercial partners
- 90% of CIMA members and students are satisfied with FM magazine
- 50% of readers spend 30-60 minutes reading the magazine
- 78% of members rated the FM magazine app the most useful publication of 2015