Chevrolet Corvette Through The Ages

by iProspect Client: General Motors
The Challenge

To mark 60 years of Corvette and the launch of the new Corvette Stringray in 2014, iProspect launched an interactive infographic that takes the user through the evolution of Corvette models, as well as presents the latest Corvette model. This concept was not only meant to promote Chevrolet Corvette as a brand, but also focus on user engagement and social interaction. This was achieved by introducing limited car customisation features within the creative piece. At the end of the journey users were also offered the chance to visit the Corvette landing page and configure the latest Corvette model on the website.

Creative Approach

This concept was not only meant to promote Chevrolet Corvette as a brand, but also focus on user engagement and social interaction. This was achieved by introducing limited car customisation features within the creative piece. At the end of the journey users were also offered the chance to visit the Corvette landing page and configure the latest Corvette model on the website.

The strategy for this creative project was focused around 3 key Corvette markets- UK, DE and CH. To promote the project iProspect carried out blogger outreach for the respective markets that helped to spread the awareness and engagement of the infographic as well as paid amplification campaigns via StumbleUpon and Taboola.

The creative was also hosted on the respective Chevrolet sites’ homepages in order to attract more visitors.

The Results

As a result of the amplification strategy carried out by iProspect the creative project attracted:

  • 426 Facebook Shares
  • 380 Car Customisations
  • 46 Tweets
  • 34,200 StumbleUpons
  • +400 External Links