Candis is packed with features, health news, recipes and competitions, all neatly packaged in a handbag-sized magazine. As well as 12 issues a year, Candis subscribers also receive year-round offers, discounts and savings on days out, shopping and much more. All these elements, including the management of the 110,000 monthly subscriptions, are managed by the Newhall team via e-newsletters, the magazine’s website and associated telemarketing campaigns.
The Candis campaign comprises:
- Driving new subscription sales.
- Renewing existing subscriptions.
- Developing affinity revenue streams to increase subscriber profitability.
- Re-activating lapsed subscribers.
- Converting non-continuous payers on to direct debit to increase customer lifetime.
We have also been successful in making a substantial additional contribution to Candis income through our affinity marketing programmes.
Chairman, Candis Club