Campaign Against Living Miserably
This project originally stemmed from our participation in The Drum’s Do-It Day. Our Branded Content Manager, Alex, developed this concept to combat mental health: men do not need to wait for a wedding to act like a best man.
The #BestManProject was born. We collaborated with CALM to create video interviews with the message that men do not need to wait for key life moments to be a best man to their friend.
We have created several videos for this campaign so far. One of them featured his Royal Highness the Duke of Cambridge. He participated in a round table discussion with celebrities including Rio Ferdinand, Loyle Carner, and Roman Kemp.