The client was looking for a video that would sum up the key features and value proposition of Byrd in an unconventional way. They needed a video that would instantly catch peoples attention and show off the interface of the app, as well as showing the app being used in a ‘real-life’ environment.
We refined the script with the client to bring out the three cornerstone features of the Byrd app – shoot, sell and share.
Stylistically, we mixed both tight and wide shots with a number of reverse shots of the app on-screen, so the usable and straightforward interface could be highlighted to potential users. This gave the brand the recognition of the app that they were looking for.
The whole video was shot with overlayed motion-tracking animation in mind. Adding this has lifted the whole video to being a visually arresting and very watchable video.