Bloomon came to us to develop an online ad for an upcoming Facebook ad campaign. The purpose of the ad was to engage a whole new audience of UK females 30 to 50 years old. The key
requirement of the video was to deliver a thumb stopping video that would grab the viewer’s attention from the very beginning.
To achieve this we had our actor break the fourth wall. We started the video with a pair of eyes looking out from behind some beautiful flowers. We designed an ad that would use extremely simplified sales text on screen to communicate the concepts underlying the service. This meant the video works in a soundless social media environment.