AR House

by The Creative Engagement Group Client:

A 3D interactive world that uses augmented reality to convey a product’s key differentiator.

The challenge

A delegate experience to connect with a congress audience and deliver a product differentiator in a memorable way.

Our solution

Combine strategic content, environment design and AR development to grab the attention of a busy healthcare delegate and show the life experiences that patients on the client’s product would now be able to enjoy.

A 3D interactive world, that starts as a blank, white home and garden… then uses augmented reality as an emotive pull to fill the house with happy visuals and memories

To show the life experiences that patients on our client’s product would now be able to enjoy.

Results

Measurable audience interaction and increase in EU sales.