Ford – All New S-MAX
To create a brand partnership for the launch of the all new FORD S-MAX. To highlight it’s key tech features and appeal to the 35 – 54 active lifestyle of Ford’s ‘Henri’ target demographic.
The all new S-MAX is the facilitator on an action sports roadtrip for action sports presenters and lifelong friends Ed Leigh and Phil Young.
Ed and Phil travel to Cornwall to surf with European Longboard legend Ben Skinner. The next stop is Bike Park Wales to ride Fat bikes with ex BMX world champion and current UK mountain bike champion Kye Forte. Finally the friends are taken on a cliff jumping/rock climbing adventure under Scarfell Pike in the Lake District by renowned mountain man Crag McMahon.
Video views 50% over target
Clicks, likes, comments & shares 184% over target
Social reach 115% over target
Edits produced: 10
Dwell time on hub: 3,23 min