Ford – All New S-MAX

by Factory Media Client: Ford
The Challenge

To create a brand partnership for the launch of the all new FORD S-MAX. To highlight it’s key tech features and appeal to the 35 – 54 active lifestyle of Ford’s ‘Henri’ target demographic.

The Idea

The all new S-MAX is the facilitator on an action sports roadtrip for action sports presenters and lifelong friends Ed Leigh and Phil Young.

The Execution

Ed and Phil travel to Cornwall to surf with European Longboard legend Ben Skinner. The next stop is Bike Park Wales to ride Fat bikes with ex BMX world champion and current UK mountain bike champion Kye Forte. Finally the friends are taken on a cliff jumping/rock climbing adventure under Scarfell Pike in the Lake District by renowned mountain man Crag McMahon.

Video views 50% over target

Clicks, likes, comments & shares 184% over target

Social reach 115% over target

Edits produced: 10

Dwell time on hub: 3,23 min