AFV Virtual Experience

by The Moment Client: General Dynamics
The brief

How do you demonstrate an Armoured Fighting Vehicle to a global defence audience, without taking the physical tank with you?

The objectives

General Dynamics need to take its Armoured Fighting Vehicle (AFV) to international defence exhibitions and roadshows. Rather than export the AFV (which is tricky but not impossible), they asked The Moment to build a virtual reality vehicle that is easy to move, easy to replicate for multiple simultaneous demonstrations and immerses the audience in the Tank and the advanced features.

The solution

We designed and built an Oculus Rift experience to give the military personnel road-testing the AFV a real sense of presence. Having made 3D environments from photocopies and photos before, we were pleased to learn the client had CAD, using these we were able to create an accurate 3D representation of the vehicle.

To make the user experience as realistic as possible, we created a total of 6 views which included crew stations and then outside views of the top, side and front of the Tank.  The addition of realistic lighting, materials and textures really helped in bringing the AFV to life.

The results

The advanced features and engineering quality of our virtual AFV were given centre stage and delegates were given the chance to explore, interact and learn more about the vehicle.  The General Dynamic Marketing team were able to talk about the AFV in a way that has never been possible before.  The team now have a vehicle they can take wherever they like, whenever they like.

Channel mix: VR, events

Audience: The global defence community

Budget: Withheld

Duration: 2 months

Countries: Global

Sectors: Defence & Transport