2,190% ROI

by Builtvisible Client: lastminute.com

The Brief

Serving 43 million monthly users in 40 countries around the world, lastminute.com came to us looking to drive significant organic growth for key URLs and their highly-competitive search queries. After a heavy investment by key competitors, they were starting to lose ground in this hotly contested arena and enlisted our help.

The Approach

Our initial analysis identified on-page improvements and quick win opportunities, whilst a link intersect analysis highlighted domains linking to competitors but not lastminute.com, enabling the immediate production of a list of prospects to reach out to. Brand mentions are plentiful online but many lacked a link back to the website. To build momentum, we turned to link reclamation translating 59 mentions into links, from sites including Econsultancy, Recode and Huffington Post. Our work further highlighted a need and opportunity for larger-scale content-marketing based link building targeting authoritative domains, leading us to produce a series of creative campaigns thematically related to the target URLs and using a range of formats. Our digital PR campaigns met with an excellent response, acquiring over 100 links from high-profile publications including Business Traveller, Bustle, The Matador Network, Daily Mail and The Sun.

Reported Metrics

The brand saw a 924% increase in organic traffic across four highly competitive priority head terms, clawing back market share and strengthening their position. Thanks to our revenue focused and strategic approach, these results delivered a 2,190% return on investment. “Working with Builtvisible has been a great experience from the start. From initial analysis, plan of action and execution, the work has been brilliant. They’ve also been proactive, providing us with technical recommendations to maintain our impressive organic search growth trajectory.” Rafael Rubio, SEO Manager – UK Team Lead