2013 Nominations

With 63 content marketing agencies from five continents submitting 445 entries, the CMA Awards 2013 were the biggest in the Awards’ 15-year history. This sharp rise in entries submitted by an increasingly International range of agencies is an indication of the vast size of the global content marketing industry and the huge number of brands recognising its effectiveness.

  • 2013 had over 445 entries (a 5% increase year-on-year, despite reducing the number of categories from 28 to 20).
  • 63 agencies submitted entries (a 23% increase year-on-year).
  • Entries were received from across Europe and beyond, including countries such as Qatar and Singapore.
  • Making the awards channel-neutral has resulted in a massive rise in integrated campaign submissions, including social media, apps, web, and mobile content.

View the shortlist below, or download the printable PDF version here »»

Best Automotive – top ↑

Title/Campaign Client Agency
Audi Annual Report 2012 AUDI AG G+J Corporate Editors
My Renault Renault Belux Head Office
Das Auto. Magazine KircherBurkhardt GmbH KircherBurkhardt GmbH
Audi Magazine Audi UK Northstar
Zoom-Zoom Mazda Redwood
Land Rover Onelife Land Rover Redwood
US! Magazine Fiat Redwood
This Way Toyota UK Sunday

Best Finance – top ↑

Title/Campaign Client Agency
Allianz 1890 Allianz Deutschland AG KircherBurkhardt GmbH
Revista Montepio Montepio Plot Content Agency
ICAEW Faculty Magazines The Institute Of Chartered Accountants In England & Wales (ICAEW) Progressive Customer Publishing
The Barclays Mini Masterpiece Competition Barclays Redwood
Sainsbury’s Bank Sainsbury’s Seven
The world’s most secure people If Spoon
PetPeople Allianz – Petplan Sunday
Perspective Brewin Dolphin Wardour

Best Travel & Leisure – top ↑

Title/Campaign Client Agency
Delight Butlins August
Butlins Live Music Weekends Magazine Butlins August
High Life British Airways Cedar
Perfect Days Live British Airways Cedar
Discover All Leisure Group FuturePlus
The World Cup of Ice Hockey App TV4 Sweden OTW Communication
Putting Forest Holidays on the UK holidays map with Forestipedia Forest Holidays Propellernet
Earn Your Wings Air Canada Spafax

Best Membership (Not-for-Profit/Charities/Associations) – top ↑

Title/Campaign Client Agency
PE (Professional Engineering) Institution of Mechanical Engineers (IMechE) Caspian Media
People Management Chartered Institute of Personnel and Development (CIPD) Haymarket Network
English Heritage Members’ Magazine English Heritage Illustrated London News
Shine On Marie Curie Cancer Care Northstar
Foodservice Consultant Foodservice Consultants Society International (FCSI) Progressive Customer Publishing
BEER Campaign for Real Ale Think
Scotland in Trust National Trust for Scotland Think
Accounting Technician Association of Accounting Technicians Think

Best Consumer Membership – top ↑

Title/Campaign Client Agency
Club One Tallink Silja A-lehdet Dialogi Oy
Harley Owners Group® (H.O.G.) EMEA Harley Owners Group® EMEA Archant Dialogue
live for IKEA FAMILY IKEA August
Our World P&O Cruises August
Tesco Loves Baby Club Tesco Forward
hej IKEA Head Office NL
My VIP Magazine Pets at Home John Brown
Share Magazine The Co-operative Redwood

Best Retail Consumer – top ↑

Title/Campaign Client Agency
Tesco Magazine Tesco Cedar
Tesco Real Food Tesco Cedar
John Lewis Edition John Lewis John Brown
Waitrose Kitchen Waitrose John Brown
Harveys Real Living Harveys the furniture store John Brown
F&F Magazine F&F (Tesco) John Brown
Your M&S Marks and Spencer Redwood
Sainsbury’s Magazine Sainsbury’s Seven

Best Non-Retail Consumer – top ↑

Title/Campaign Client Agency
Completely London Kinleigh Folkard & Hayward August
Christie’s International Real Estate Christie’s International Real Estate August
The London Magazine Central London Estate Agents Ltd (CLEA) Cedar
Fabric REAP Forward
Fender Magazine Fender Guitars FuturePlus
Vue Magazine Vue Entertainment Publicis Blueprint
Virgin Media Sports Season Virgin Media Redwood
&London Strutt & Parker Sunday

Best Public Sector/Government – top ↑

Title/Campaign Client Agency
Lumiere Artichoke Trust August
Discover More University of Bristol Immediate Media Branded Content
SPK Magazine Stiftung Preußischer Kulturbesitz muehlhausmoers corporate communications gmbh
INNSATS Norwegian Armed Forces REDINK
Ethos Serco Sunday
Qatar Health magazine Supreme Council of Health, Qatar Switch
Envision magazine National Environment Agency, Singapore Switch
Historic Scotland Historic Scotland Think

Best Internal – top ↑

Title/Campaign Client Agency
The Nose Magazine The Perfume Shop Indigodog Publishing Ltd
The Roger Collective (OPEN) Virgin John Brown
Paragraph Sappi Fine Paper Europe John Brown
Inside Bentley Bentley Motors Northstar
Read Me IKEA Services OTW Communication
The Globe Barclays Redwood
RM The Royal Marsden Sunday
Share London Stock Exchange Group (LSEG) Wardour

Best Specialist – top ↑

Title/Campaign Client Agency
+more Father’s Day DIAGEO EVRYTHNG
Team 54 “We’re Ready” Gibraltar Football Association Maverick Advertising & Design
‘Real Time’ – The Oris Brand Book Oris Watches Northstar
Goodwood Festival of Speed 20th Anniversary Celebration Goodwood Road Racing Company Northstar
The Working Artisans’ Club O’Neill The Church of London
The Wealth Report 2013: The Global Perspective on Prime Property and Wealth Knight Frank Think
Pimp my A380 British Airways Wardour
Discover Cask Heineken UK Wardour

Best B2B: Industry and Manufacturing – top ↑

Title/Campaign Client Agency
Kotkamills Kotkamills A-lehdet Dialogi Oy
Edge Seco Tools AB Appelberg Publishing Group
Evolution SKF Appelberg Publishing Group
Naphthenics Nynas AB Appelberg Publishing Group
Algeta Annual Report & corporate website rebuild Algeta August
atmosfire SCHOTT AG G+J Corporate Editors
The Leadenhall Building British Land and Oxford Properties Think
First Orders Heineken UK Wardour

Best B2B: Professional and Financial Services – top ↑

Title/Campaign Client Agency
Business Agenda Royal Bank of Scotland (RBS) John Brown
economia The Institute Of Chartered Accountants In England & Wales (ICAEW) Progressive Customer Publishing
Zurich Insider Zurich Specialist
Market Lloyd’s of London Sunday
Professional Manager Chartered Management Institute (CMI) Think
The Modern Marketer Mission Eloqua Tomorrow-People
5minutes.ey.com EY Wardour
Hays content programme Hays Wardour
Exceptional EY Wardour

Best B2B: Technology and Telecoms – top ↑

Title/Campaign Client Agency
Bizzone Vodafone Boomerang Publishing
BEAM Magazine SES S. A. G+J Corporate Editors
inContact Benchmark Assessment inContact, Inc. Mason Zimbler
Orange Exchange app EE Publicis Blueprint
The Review Gemalto Wardour

Best Brochure/Catalogue – top ↑

Title/Campaign Client Agency
Butlins Family Brochure 2013 Butlins August
EvenMore from Ocado Ocado John Brown
John Lewis Home Book Spring Summer 2013 John Lewis John Brown
Goodwood Revival Programme Goodwood Road Racing Company Northstar
ASDA Summer Style ASDA Publicis Blueprint
George.com Issue 2 George @ ASDA Publicis Blueprint
Barometer Savills Plc Seven

Designer of the Year – top ↑

Designer Client Agency
Richard Murray Kinleigh Folkard & Hayward August
Jamie McPherson British Airways Cedar
Clare Watters John Lewis John Brown
Fay Singer John Lewis John Brown
Kay Emery John Lewis John Brown
Duncan Spires Virgin Media Redwood
Dan Delaney Land Rover Redwood
Finnie Finn Mazda Redwood
Adrian Aldred Fiat Redwood
Sam Walker Lloyd’s of London Sunday

Editor of the Year – top ↑

Editor Client Agency
Donna Hardie Kinleigh Folkard & Hayward/P&O Cruises August
Kerry Smith British Airways Cedar
Jamie Hibbard Various, including Fender & Auto Trader FuturePlus
Kate Cornish Pets at Home John Brown
Derek Harbinson Land Rover Redwood
Helena Lang Sainsbury’s Seven
Lucy Ryan Strutt & Parker Sunday
Ben Walker Association of Accounting Technicians and Chartered Management Institute Think

Best Use of Photography – top ↑

Title/Campaign Client Agency
Shape SCA Appelberg Publishing Group
Postcode Kinleigh Folkard & Hayward August
CIRE Serenity Christie’s International Real Estate August
John Lewis Edition John Lewis John Brown
Waitrose Kitchen Waitrose John Brown
Best in Show Watches of Switzerland Northstar
NHO-magasinet /nhomagasinet.nho.no The Confederation of Norwegian Enterprise (NHO) Redink
NHO-magasinet /nhomagasinet.nho.no The Confederation of Norwegian Enterprise (NHO) Redink
Code Red Travelers Wardour

Best Use of Illustration – top ↑

Title/Campaign Client Agency
Completely London – Rub a Dub Kinleigh Folkard & Hayward August
Business Life British Airways Cedar
Bonkers World Best Western GB Cedar
Goodwood Revival Goodwood Road Racing Company Northstar
Club Wembley – The 100 Club Club Wembley Seven
Spotlight England English Folk Dance & Song Society Speak Media
Market – 325th anniversary Lloyd’s of London Sunday
&London – What did the Victorians do for us? Strutt & Parker Sunday

Best Use of Video – top ↑

Title/Campaign Client Agency
Jean Workshop Tesco F&F AXON
+more Father’s Day DIAGEO EVRYTHNG
Resident Evil: Shared Nightmare Crush/Capcom Group FMG
Great Creators Samsung Mobile Mason Zimbler
The World’s Fastest Mazda Redwood
Volvo Trucks – Working in the world´s largest salt desert: Driver’s World (E01) Volvo Trucks Spoon
Volvo Trucks – New Volvo FH roadtrain in the heart of trucking hell: Brian’s Truck Report (E03) Volvo Trucks Spoon
325 Years of Lloyd’s Lloyd’s of London Sunday
Minimising disruption British Airways Wardour

Launch of the Year – top ↑

Title/Campaign Client Agency
Ocadolife Ocado August
The Luxury Edition Christie’s International Real Estate August
Bonkers World Best Western GB Cedar
Impact Market Research Society CPL
ignition Auto Trader FuturePlus
My VIP magazine Pets at Home John Brown
Spinneys Spinneys Dubai LLC John Brown
Stena Roadtrip Stena Line Matter AB