2016 Nominations

The International Content Marketing Awards have become the single most competitive awards in the world with more entries per category from more agencies battling to win across 24 prestigious categories.

“The landscape is shifting at such a fast pace and it’s great to see such a massive diversity of content being created by such a wide variety of agencies. If you win one of these awards it truly means you are best in class on a global stage”
Clare Hill, MD, CMA


Win GOLD, SILVER or BRONZE awards!

This year we have had over 450 entries from 104 different agencies, and 21 countries, making them the most competitive content marketing awards in the world.

The event provides the industry with a stunning showcase of talent, expertise, inspiration and insight for brand marketers the world over.

International Content Marketing Awards 2016 – All Entries

  • Over 450 individual Award Entries
  • 21 countries
  • 104 Agencies
  • Entries submitted for work created for over 200 Brands & Businesses

2016 Nominations

  • Up to 10 nominations per category and 15 in Annual Content Strategy
  • Countries nominated: Australia, Belgium, Canada, Denmark, Hong Kong, Ireland, Israel, Netherlands, Norway, Germany, South Africa, Sweden, Portugal, UK, USA
  • 73 separate agencies have been nominated

2016 Judging – 1st Round

  • This was judged by 77 individual judges from across the agency world, from both CMA members and non-CMA member agencies that have entered the awards.
  • Each agency put forward up to 4 individuals. Each Award Entry has been judged by 3 separate agencies.

Agencies that judged: AllTogetherNow, Archant Dialogue, Cedar, CPL, ESI, FP Creative, Future PLC, Havas Media Group, Haymarket, Immediate Media, Jelly Creative, John Brown Media, Karmarama, King Content, Made by Sonder, MEC Wavemaker, Medium Rare, Melt Content, Redactive, Redwood, RLJ Entertainment, Seven, Soul Content, Spoon, Sunday, TCOLondon, The Economist, Think and Time Inc.

A massive thanks to everyone!

  • The second stage of judging will be held on November 3rd, you can view the stellar list of judges here.

View the shortlist below, or download the printable 2016-nominations

Massive congratulations to all those who have been nominated for an award – you can download a “The CMA International Content Marketing Awards 2016 – Nominated” image here to add to your email signature or website. We look forward to seeing you at the Awards ceremony on the 22nd November at the iconic Roundhouse in Camden where you will hopefully win a Gold, Silver or Bronze award!

Best Annual Content Strategy– top ↑

Title Client Agency
Broccoli and Brains LighterLife Made By Sonder
EBS and long-term success with content EBS 256 Media
Eventbrite’s Brite Blog Eventbrite N/A
How digital brand journalism has transformed the Pilsner Urquell brand Pilsner Urquell Good Relations
Lenovo Think Progress Lenovo King Content
Life Triggers for Flourish Paint (Dulux) Akzo Nobel Redwood
Momentum Travel Starwood Hotel and Resorts John Brown Media
Pensioenavonturen – L’Aventure Pension AXA Belgium These Days
#ReuniteMeWith Marriott International MEC Wavemaker
The Economist Content Engagement Strategy The Economist The Economist
The Extraordinary Ordinary: Elevating the Everyday Tesco Cedar
Timberland Global Content Strategy Timberland Global Mediablaze
Travelodge Travelodge AllTogetherNow
Tu at Sainsbury’s Sainsbury’s Seven
Wickes & Absolute Radio Wickes Storylab

Best Automotive – top ↑

Title Client Agency
ForTheRide.com Triumph Motorcycles Made By Sonder
How a car ad became a viral brand campaign Orio AB Spoon
InMotion by Jaguar Land Rover Jaguar Land Rover Mediablaze Group
Jaguar F-TYPE SVR | Michelle Rodriguez Drives New 200mph SVR Jaguar Foxtrot Papa
Lexus Slide Lexus AllTogetherNow/CHI
Nissan #DoItForUs Nissan Motor (GB) Ltd Red Bee Media
One Life Land Rover Redwood
This Way Toyota Sunday
Volvo Cars 90 editorial content Volvo Redwood
Volvo Trucks vs 750 Tonnes Volvo Trucks Spoon

Best B2B – top ↑

Title Client Agency
CoreHR and the synergy between content and inbound CoreHR 256 Media
Digitisation: threat or opportunity? Accenture / Société Générale Private Banking / ALD Automotive Mediafin
Excel in Business Ziggo LVB Networks
First Voice Federation of Small Businesses Redactive
Fujitsu I-CIO Fujitsu Seven
Headstart Danske Bank Business MediaCom Beyond Advertising Denmark
Humans of Business Pop-Up Content Studio Sage & The Startup Van Sage & The Startup Van
Ready Business Britain Vodafone MEC Wavemaker
The Omni-Illusion iVend Retail Fieldworks Marketing
The Science of Cybersecurity SecureData First Base Communications

Best Content on Owned Media Channels– top ↑

Title Client Agency
BA Portfolio British Airways Cedar
Cineworld Cineworld Cinemas Immediate Media Co.
Coles Magazine Coles Supermarkets Medium Rare Content
INTHEBLACK CPA Australia BauerWorks
Mazda Zoom Zoom Mazda Redwood
MoneySense RBS John Brown Media
Pick n Pay BRAAI: Light Your Fire Pick n Pay John Brown Media South Africa
Qantas Magazine and Qantas Travel Insider Qantas Medium Rare Content
Stuff Innovators Intel/OMD Haymarket
Tesco Christmas – Impress Without the Stress Tesco Cedar

Best Use of Data and Insight– top ↑

Title Client Agency
Halifax: Making Money Extra Easy Halifax adam&eveDDB
Lexus Hoverboard Lexus AllTogetherNow
London Infrastructure Plan 2050 The Greater London Authority Infogr8
Mindsets YouGov Factory Media
The O2 Featured The O2 StoryScience

Designer of the Year– top ↑

Title Client Agency
Clare Watters John Lewis John Brown Media
Debra Nelson Catalyst, Chartered Institute of Marketing CPL
Henry Elphick British Airways Cedar
Jamie Marsden Volvo Ninety Redwood
Jowie Chan Silkroad Magazine, Dragon Air Cedar Hong Kong
James Tang-Wood Pets at Home John Brown Media
Kerry Wakefield Waitrose John Brown Media
Richard Murray Ocado August Media
Sam Walker &London, Strutt & Parker / This Way, Toyota Sunday
André Letria Montepio Associação Mutualista Pato Lógico Edições

Best Distribution Strategy – top ↑

Title Client Agency
Blood Saves Lives Sanquin Blood Supply LVB Networks
Ibiza Rocks Ibiza Rocks AllTogetherNow
Lenovo Think Progress Lenovo King Content
Nattvasan Vasaloppet Spoon
PostNord on Dagens Media and Dagens Industri PostNord Spoon
The Economist Group Subscription Campaign The Economist The Economist
The Indestructibles Casio G-Shock Factory Media/Dentsu Aegis
Volvo Trucks vs 750 Tonnes Volvo Trucks Spoon
#Wimblewatch evian MEC Wavemaker
Women in STEM Mutliple Clients Mediaplanet

Editor of the Year– top ↑

Title Client Agency
Helen Bazuaye IKEA August
Helen Johnston Tesco Cedar
James Lawrence Barclays Redwood
Francesca Ryan John Lewis John Brown Media
Kerry Smith High Life, British Airways Cedar
Nigel Evans for &London, Strutt & Parker Sunday
Oliver Parsons Modus, Royal Institute of Chartered Surveyors Sunday
Richard Robinson This Way, Toyota Sunday
Vanessa Thompson John Lewis John Brown Media
William Sitwell Waitrose John Brown Media

Best Finance – top ↑

Title Client Agency
Barclays Editorial Board Barclays Redwood
Financial Focus ABN AMRO MEESPIERSON LVB Networks
Halifax: Making Money Extra Easy Halifax adam&eveDDB
Money Clip Natwest ITN Productions
MoneySense RBS John Brown Media
Petplan content Petplan Sunday
Premier Personalisation Film Barclays ITN Productions
UBS Forward Thinking UBS Bloomberg Media Kinection / Mediavest
Using content marketing to revolutionise EBS EBS 256 Media
Vitality Magazine Vitality Seven

Best FMCG – top ↑

Title Client Agency
Beautiful Skin L’Oreal Paris Time Inc.
Coles Magazine Coles Supermarkets Medium Rare Content
Colgate Max White and Britain’s Next Top Model Colgate MEC Wavemaker
Gillette Precision Play Gilette – PNG C – the BRANDED content agency
McCain Roast Potatoes: Mummy or McCain? McCain adam&EveDDB
Nikon Creative Trail Nikon MediaCom
Norrlands Guld Norrlands Guld, Spendrups Content Innovation
Skittles Holiday Pawn Shop Skittles MediaCom Beyond Advertising Canada, BBDO Toronto and Harbinger
System Professional – The Energy of Hair Reborn Wella MediaCom Beyond Advertising
#Wimblewatch evian MEC Wavemaker

Best Use of Illustration– top ↑

Title Client Agency
Bohemia November 2015, Discovery Magazine Cathay Pacific Cedar Hong Kong
London Infrastructure Plan 2050 Greater London Authority Infogr8
Market Research Society’s Impact Magazine Market Research Society CPL
Modus Royal Institute of Chartered Surveyors Sunday
My VIP Pets at Home John Brown Media
Paragraph Sappi Europe John Brown Media
The World’s biggest Amusement Park The Norwegian Trekking Association (DNT) Geelmuyden Kiese
This Way Toyota Sunday
VOA – MAGAZINE OF THE PELICAS CLUB – ISSUE #6 PEOPLE Montepio Associação Mutualista Pato Lógico Edições
Zalando Festival Land Zalando Big Group

Best Use of Innovation– top ↑

Title Client Agency
Cashless on the Catwalk Visa The 10 Group
KPMG Cognitive Automation interactive video KPMG Sunday
‘Love Your Car’ with Shell V Power & The Telegraph Shell MediaCom Beyond Advertising
PrideBeat Flytoget Geelmuyden Kiese
#ReuniteMeWith Marriot International MEC Wavemaker
Super Animals App Pick n Pay John Brown Media South Africa & Sea Monster
The Good, The Bad and The Hired REED Global ITN Productions
The O2 Featured The O2 StoryScience

Best Internal – top ↑

Title Client Agency
The Roger Collective Virgin John Brown Media
Pursuit De Beers Sunday
Our Legion Royal British Legion John Brown Media
Alumni Magazine Grant Thornton Seven
Beyond Zero Associated British Ports Remarkable Content
RM The Royal Marsden Sunday
Public employees reading mean tweets YS State Sector Geelmuyden Kiese
The Nose Perfume Shop Indigodog Publishing
Outside In RBS beetroot
Barclays Brand Agent Programme Barclays Redwood

Best Membership – top ↑

Title Client Agency
CIMA FM CIMA Seven
IKEA FAMILY IKEA August
Influence Chartered Institute of Public Relations (CIPR) Think Publishing
INTHEBLACK CPA Australia BauerWorks
Midwives magazine Royal College of Midwives Redactive
My VIP Pets at Home John Brown Media
SPOOR NS (Dutch National Railways) G+J Custom Content
The Club for British Airways British Airways Cedar
The World’s biggest Amusement Park The Norwegian Trekking Association (DNT) Geelmuyden Kiese
Truls against nature The Norwegian Trekking Association (DNT Ung) Geelmuyden Kiese

Best Use of Monetised Content– top ↑

Best Use of Monetised Content
Title Client Agency
BA Media Portfolio British Airways Cedar
British Airways Lounge Content British Airways Cedar
Delta Sky Magazine Delta Airlines MSP Communications
Foodbrigade Sligro Food Group LVB Networks
Rennie Happy Eating Rennie (part of BAYER PLC) MediaCom Beyond Advertising
Sainsbury’s Magazine and digital Seven Seven
The Economist COP21 Bespoke Booklet The Nature Conservancy The Economist
Waitrose Food Waitrose John Brown Media

Best Non-Retail Consumer – top ↑

Title Client Agency
&London Strutt & Parker Sunday
Bringing the Connected Home to life with content Hive AllTogetherNow
Cambridge Outlook Cambridge International Examinations John Brown Media
Game of Thrones and Sky Box Sets Sky ESI Media with MediaCom
Flood Re – compelling content, engaging consumers Flood Re Remarkable Content
Luck is no coincidence Unibet Karmarama
Plymouth Plymouth University Immediate Media Co.
Shell Influencer Collective Shell MediaCom Beyond Advertising
The Launch of UKTV’s W channel UK TV Seven
Virgin Media Virgin Media Redwood

Best Use of Photography– top ↑

Title Client Agency
Bond ‘At Home’, The London Magazine CLEA (Central London Estate Agents) Cedar
Holland Herald KLM Royal Dutch Airlines G+J Custom Content
Coop Mega Website Coop Mega Redink
IKEA FAMILY IKEA August Media
John Lewis Cook John Lewis John Brown Media
John Lewis Edition John Lewis John Brown Media
John Lewis HOME John Lewis John Brown Media
Modus Royal Institute of Chartered Surveyors Sunday
Ocadolife Ocado August Media
Waitrose Food Waitrose John Brown Media

Best Print– top ↑

Title Client Agency
Broccoli & Brains LighterLife Made By Sonder
First British Airways Cedar
Influence The Chartered Institute of Public Relations Think Publishing
John Lewis Cook John Lewis John Brown Media
John Lewis Edition John Lewis John Brown Media
John Lewis HOME John Lewis John Brown Media
Qantas Magazine Qantas Medium Rare
Tesco Magazine Tesco Cedar
WWF WWF Immediate Media Co.
Volvo Cars 90 Volvo Redwood

Best Real-Time Activation – top ↑

Title Client Agency
All To Play For William Hill ITN Productions
Barclays BREXIT Barclays Redwood
Capital Summertime Ball Global Radio Triggerbuzz
Club 18-30TV Thomas Cook ITN Productions
ForTheRide.com Triumph Motorcycles Made By Sonder
From #LastOrders to a lock in BBC Marketing & Audiences Havas Media UK
Gillette Precision Play Gillette- P&G C – the branded CONTENT agency
The #BlackFriday Social War Room Argos AllTogetherNow

Best Retail Consumer – top ↑

Title Client Agency
Domino’s – Powered People Greatness Domino’s Pizza Group UK Arena Media UK
Fresh Living Pick n Pay John Brown Media South Africa
John Lewis Cook John Lewis John Brown Media
John Lewis Edition John Lewis John Brown Media
John Lewis HOME John Lewis John Brown Media
John Lewis Technology John Lewis Sunday
M&S Adventures in Food ‘Spirit of Summer’ special M&S Redwood
Ocadolife Ocado August Media
Waitrose Food Waitrose John Brown Media
Winning Trends and Influencing People Argos AllTogetherNow

Best Social– top ↑

Title Client Agency
Instagram checkout Asda Bark&Bite
EBS and earning love through social EBS 256 Media
iD iD Mobile AllTogetherNow/CHI
McDonalds Player Escort Diaries McDonalds Europe Leo Burnett, OMD, OMD Creative, Shoot the Company
Rio 2016 GreatBrits: GameOn DFS The Moment & Blue Rubicon
Telekom Electronic Beats Deutsche Telecom AG C3 Creative Code and Content GmbH
The Good, The Bad and The Hired REED Global ITN Productions
The Ultimate Grass Roots Rugby Match Camelot, TNL Redwood
Timberland Sensorflex Timberland EMEA Mediablaze Group
Volvo Trucks vs 750 Tonnes Volvo Trucks Spoon

Best Specialist – top ↑

Title Client Agency
Council Swap PinkRoccade Local Government LVB Networks
End the Awkward Scope MediaCom Beyond Advertising
ICR Institute of Cancer Research Redwood
John Lewis Smart Home John Lewis Sunday
John Lewis Wellbeing John Lewis Sunday
Launching a brand by breaking a band… MEC Wavemaker & Broken Witt Rebels MEC Wavemaker
My Pet Pals Pets at Home John Brown Media
TV Licensing Joke Camp TV Licensing Red Bee Media
Vodafone and the Late Night Standard Vodafone ESI Media/MEC
WeLiveSecurity ESET Mediablaze Group

Best Travel – top ↑

Title Client Agency
BA Portfolio British Airways Cedar
Explore Canada Destination Canada TCOLondon
‘Find Your Scene’ with Thomson and ASOS TUI: Thomson SCENE MediaCom Beyond Advertising
iFly KLM Magazine KLM Royal Dutch Airlines Born05
Nattvasan Vasaloppet Spoon
P&O Cruises content P&O Cruises Sunday
Qantas Magazine and Qantas Travel Insider Qantas Medium Rare Content
Scandinavian Traveller Scandinavian Airlines (SAS) OTW
Turban Day 2016 Flytoget Geelmuyden Kiese
West Sussex Weekends West Sussex County Council McCann

Best Video– top ↑

Title Client Agency
Halifax: Making Money Extra Easy Halifax adam&eveDDB
IKEA TV Series IKEA OTW & Åkestam Holst
Luck is no coincidence Unibet Karmarama
Nissan #DoItForUs Nissan Motor (GB) Ltd Red Bee Media
The Engine Room Honda Publicis UK
The Good, The Bad and The Hired REED Global ITN Productions
The world’s greatest startup hub – London vs. San Jose British Airways Cedar
Virtual care rooms mini documentary Microsoft Spoon
Volvo Trucks vs 750 Tonnes Volvo Spoon
Wagg presents Dogglebox Wagg (IPN) Finn

Agencies Nominated 2016 Country
256 Media Ireland
adam&eve DDB UK
AllTogetherNow UK
Arena Media UK UK
August UK
Bark & Bite UK
Bauerworks Australia
beetroot UK
Big Group UK
Born05 Netherlands
Bloomberg Kinection UK
C3 Germany
Cambridge Publishing Ltd. UK
Cedar UK
Cedar Hong Kong Hong Kong
Content Innovation Sweden
C-the BRANDED CONTENT Agency Israel
ESI Media UK
Factory Media UK
Fieldworks Marketing UK
Finn UK
First Base UK
Foxtrot Papa UK
G+J Custom Content Netherlands
Geelmuyden Kiese Norway
Good Relations UK
Havas Media Group UK
Haymarket UK
Immediate Media Co. UK
Indigodog Publishing UK
Infogr8 UK
ITN Productions UK
John Brown Media UK
John Brown Media South Africa South Africa
John Brown Media South Africa & Sea Monster South Africa
Kameleon UK
Karmarama UK
King Content UK
Leo Burnett, OMD, OMD Creative, Shoot the Company UK
LVB Networks Netherlands
Made By Sonder UK
McCann UK
MEC Wavemaker UK
Media Planet UK
Mediablaze UK
MediaCom Beyond Advertising Denmark
MediaCom Beyond Advertising UK
MediaCom Beyond Advertising Canada
Mediafin Belgium
Mediavest UK
Medium Rare Australia
msp Communications US
Sage UK
OTW Sweden
OTW & Åkestam Holst Sweden
Pato Lógico Edições Portugal
Proximity London (Creative) UK
Publicis UK UK
Redactive UK
Redbee Media UK
Redwood UK
Redink Norway
Remarkable Content UK
Seven UK
Spoon Sweden
StoryScience UK
Storylab UK
Sunday UK
TCOLondon UK
The 10 Group UK
The Economist UK
The Moment & Blue Rubicon UK
These Days Belgium
Think Publishing UK
Time Inc. UK
Triggerbuzz UK
73 Agencies  15 Countries

The awards ceremony will be held at The iconic Roundhouse in Camden, London on Tuesday 22nd November 2016, we hope to see you there!

  Share: