We are excited to announce that there are 27 categories available to enter this year, to win Gold, Silver and Bronze.
You are able to enter a website, video, mobile/tablet app, print publication, social media campaign or an entire integrated solution. Whatever the channel, so long as it is content produced for a brand, you can enter it and it stands an equal chance of winning.
Awards Submissions can be entered into multiple categories.
In all cases, judges will look at the way the content supports or enhances the brand proposition, how much it appeals to customers, whether it’s appropriate to the customer profile and, most importantly, if it works as a marketing tool to drive sales and customer retention.
In all categories, a clear demonstration of effectiveness will be key to determining the winners, so supporting evidence must be included.
Best Annual ‘Always-On’ Content Strategy
For a longer-term content strategy maintaining a brand presence throughout an extended period of time, demonstrating consistency, high-level strategic thinking, variety of content and execution, the full range of content marketing skills and techniques, and integrated into a common theme and purpose. Results, including customer retention and recruitment, sales and market share uplifts, brand uplifts and impact on business outcomes.
For automotive products and services. Results, including loyalty, new customers, test drives, sales, brand uplifts.
Best B2B Campaign
For any B2B brand, service or product, operating in the B2B sphere and across any or multiple platforms with a one-off or series in an extended campaign. Results, including engagement, customer recruitment and retention, sales or share uplifts and brand uplifts.
Best Branded Podcast Series
Entries should showcase a podcast which is entertaining, engaging or informative which has been created for a brand/organisation. Judges will be looking for entries which have added value to the brand’s customer base as well as increasing their reach to new audiences.
For any consumer-facing brand, including product, service or retailer (including, for example, media companies, recruitment agencies, estate agencies with B2C target audiences). Results, including customer recruitment and retention, market share/volume growth, pricing power and brand uplift.
Best Content Campaign
For single campaigns in any sector and across any or multiple platforms with a significant impact over a minimum period of three months, demonstrating outstanding creativity, strategy, and a range of skills from planning and insight to distribution and evaluation. Results, including customer retention and recruitment, sales and market share uplifts, brand uplifts and impact on business outcomes.
For any financial services brand or product, including banks, insurers, stockbrokers or dealing platforms. Results, including customer recruitment and retention, engagement, sales, market share and brand uplifts.
Best Inter-Company Engagement
Content designed to drive employee and/or stakeholder engagement across any or multiple platforms. Results, including reader/user surveys, engagement, staff motivation, retention and recruitment uplifts.
For consumer clubs, not-for-profit organisations, trade and membership associations. Results including loyalty/reward, retention, fundraising, membership volumes/value, growth and brand uplift.
For any unique, one-off content solution across any platform or for clients who do not fit other categories. This category is ideal for charities and educational campaigns. Results, including engagement, sales, market share, customer recruitment and retention, brand uplifts.
For travel products and services, including airlines, holiday companies etc. Results including loyalty, new-customer acquisition, cross-selling, up-selling, sales, brand uplifts.
Best Use of Content Advertising
For entries successfully that distributed high-quality content via traditional advertising paid channels. Content Advertising does not rely on organic traffic, social discoverability or SEO. This will be awarded to the best non-traditional advertising solution within a content environment.
Best Use of Content Within Media Relations
For content that is at the heart of a PR/media relations campaign. Entries should demonstrate imaginative and creative content that has generated successful media coverage and delivered measurable business outcomes.
Best Use of Data & Insight
For best use of data and insight across any or multiple platforms and for any client category. Entrants will demonstrate: data acquisition strategies, including in real-time; analysis of areas including demographics, psychographics, profiling, segmentation, online behaviours, including media consumption; and how that data was used to inform and drive content strategy, creation and distribution.
Best Use of Imagery
For outstanding use of photography or illustration in print or digital. Entries should demonstrate creativity, innovation, technical and craft skills, brand relevance or synergy and application to content aims. Entrants may submit any one commission in a single piece of content for entry. Note: in previous years, photography and illustration were two separate categories.
Best Use of Influencer Marketing
For entries that have successfully achieved the brand objectives such as social visibility, ROI, engagement, follower growth, conversions, creativity, sales funnel development, traffic or another internally agreed goal.
Best Use of Innovative Technology
For entries across any category and using any platform to demonstrate outstanding innovation. Areas may include new routes to market, use of technology including AR, AI, geo-targeting, influencer marketing, data use, segmentation or facial recognition, or new uses and developments in social or mobile. Results, including an impact on business outcomes.
Best Use of Monetised Content
All great content marketing generates an ROI, some of which may come from monetisation of that content. This monetisation may be designed as an income stream and objective in its own right, but also enable the brand to fund or invest in its content. This award will recognise successful monetisation strategies whether from, for example, third-part print advertising, YouTube pre-roll, or live event revenue where the event is part of a content marketing mix. Judges will be looking for relevant monetisation strategies, and evidence of how great content can drive new revenues for businesses and brands.
Best Use of Print
For any print execution, in any client category. Judges are looking for outstanding design, visual impact, editorial and content. Results, including contribution of print to customer retention and recruitment, engagement, sales or share uplifts and brand uplifts.
Best Use of SEO
For entries across any category that demonstrate the role of content in driving optimum search results, paid or organic. Results, including performance, awareness, rankings, CTR, CTA and conversion.
Best Use of Social Media for B2B
For social media campaigns across any/multiple social platforms and in any form applied in a B2B context. Entries should demonstrate relevant use of platform/s, targeting, iterative executions and use of feedback loops. Results, including reach, engagement, impact on customer recruitment and retention and contribution to business outcomes, including sales and brand uplifts.
Best Use of Social Media for B2C
For social media campaigns across any/multiple social platforms and in any form applied in a B2C context. Entries should demonstrate relevant use of platform/s, targeting, iterative executions and use of feedback loops. Results, including reach, engagement, impact on customer recruitment and retention and contribution to business outcomes, including sales and brand uplifts.
Best Video – Individual
For any single execution across any platform, including paid and owned, and for any brand, product or service. Entries should demonstrate outstanding creativity and relevant use of platforms and targeting. Results, including reach, engagement and contribution to customer recruitment, retention and business outcomes, including sales and brand uplifts.
Best Video – Series
For any video series executed across any platform, including paid and owned, and for any brand, product or service. Entries should demonstrate outstanding creativity and relevant use of platforms and targeting. Results, including reach, engagement and contribution to customer recruitment, retention and business outcomes, including sales and brand uplifts.
Designer of the Year
For outstanding designers demonstrating breadth and depth of creativity, imagination, innovation, technical skill and an ability to translate brand values into visual content in print or digital.
Editor of the Year
For outstanding editors demonstrating qualities including team leadership, innovation, creative drive, audience and brand understanding, commercial acumen and a deep relationship with the client/s.
For anyone under 30 working in a content-marketing function in an agency or client. Entrants may come from areas including account management, editorial, design, planning/research, data and insight, content delivery, campaign management etc. Entrants will demonstrate an outstanding contribution to content marketing, as well as their own progress in the year to end-August 2018, including learnings, skills and career development. Entrants are required to submit their achievements in up to 500 words, and include a testimonial of up to 150 words from their line manager or CEO.